Adidas Stan Smith shoebox pop-up store

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Adidas has opened a Stan Smith pop-up shop to celebrate the 50th anniversary of the iconic shoe. The pop-up store has been hosted in a scale replica of an adidas Stan Smith shoebox and offered exclusive and limited edition products as well as interactive experiences in celebration of the iconic shoe. 
2 adidas stan smith shoebox pop up store Adidas Stan Smith shoebox pop up store3 adidas stan smith shoebox pop up store Adidas Stan Smith shoebox pop up store4 adidas stan smith shoebox pop up store Adidas Stan Smith shoebox pop up store5 adidas stan smith shoebox pop up store Adidas Stan Smith shoebox pop up store7 adidas stan smith shoebox pop up store Adidas Stan Smith shoebox pop up store6 adidas stan smith shoebox pop up store Adidas Stan Smith shoebox pop up storeall images courtesy of innovate7
Paying homage to the classic all white silhouette, the Stan Smith Shoebox hosted a custom installation featuring 120 Stan Smith trainers as well as experiences including an interactive floor, a digital ‘Stan Yourself’ station and a 3D printing post.
In a sports brand first, an innovative 3D printing station at the shop created trefoil lace locks for guests to take away. Visitors were also given the chance to preview the ‘Stan Yourself‘ app, featuring their portrait and signature in place of the classic Stan Smith image found on the tongue of the shoe. With a function exclusive to the pop-up shop, guests created print outs of their Stan images, adding them to a Stan Smith Wall of Fame.

 Source: Urdesign

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OWEN Boutique

 

 
 
The following project is conceived of as the first in a series of signature stores for the emerging retailer OWEN.  In this first store we define a retail environment that introduces the visitor to the brand and spirit of OWEN and serves as a preview of stores to come.

 
Located in the Meatpacking District, OWEN occupies an 1,800 square foot space that previously housed a meat storage facility, auto storage, and a floral shop.  In response to the rich history of the space and through the juxtaposition of industrial elements with the handmade, we sought to create a place that is both familiar and timeless.
 
Here a continuous surface, hand-built out of 25,000 brown paper bags*, arches from floor to ceiling. The repetition of the paper bags results in a honeycomb-like structure that defines a warm, organic volume which sits within the existing industrial brick and concrete space.  Additionally, all clothing, accessories, and jewelry are displayed on quartz slab tables, blackened steel hang-bars and steel and glass vitrines whose linearity and crisp details sit in contrast to the delicate texture of the paper arch beyond.

*for those wondering, we worked with a consultant to find a non-toxic flame retardant saturant (specific to paper) that was used to treat the entire installation in order to achieve a Class A fire rating.

All photos by Juliana Sohn for OWEN

SOURCE: TACKLEBOX