H&M SPORT 2015


Spring is all about a new athleticism at H&M Sport, pushing fitness to the maximum with functional and stylish pieces for your best ever sporting season. Layering is the key as the weather warms up, with technical fabrics and functional details to help with performance whatever the sport of choice. It’s all part of the newly expanded H&M Sport range, with the spring 2015 collection available from January 2 in selected H&M stores worldwide, as well as online. 

Source: H&M

H&M 2014 SPORT COLLECTION

Swedish fast-fashion retailer H&M unveils H&M Sport, a collection geared toward activewear and accessories for both men and women including windproof and water-repellent running jackets; warm-up tops and bottoms for working out; garments for yoga; tennis shorts and fleece jackets. The company hinted at the line earlier this year when it announced it would outfit Sweden’s athletes for the Winter Olympics and Paralympics in Sochi, Russia next year, and the Summer Olympics and Paralympics in Rio de Janeiro in 2016.
 Look for the collection in dedicated areas at select H&M stores now.

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SOURCE: H&M

H&M SERVES UP A LOVE MATCH

H&M signs long-term partnership with international tennis star Tomas Berdych

H&M is proud to announce it has signed a long-term partnership with the international tennis star Tomas Berdych. Currently ranked 6th in the world, Czech-born Berdych will be an ambassador for H&M both on-court and off, and will work closely with the H&M design team on a unique tennis collection which will debut in stores later on. Tomas is one of the brightest talents in a globally popular sport, who also has a personal love of fashion and style, which means he is the perfect partner for H&M.

SOURCE: H&M