Converse Incannounces the release of the brand new track, “Hero” featuring Mick Jones, Paul Simonon, Frank Ocean and Diplo.  

As part of Converse’s ongoing Three Artists. One Song music series, “Hero” marks the brand’s ninth single that celebrates musical creativity, bringing together a dynamic group of artists from varying genres. The unique collaboration teams up legendary musicians Mick Jones (The Clash, Big Audio Dynamite) and Paul Simonon (The Clash, The Good, The Bad & The Queen), recording artist Frank Ocean and internationally acclaimed producer Diplo. The creation of the track is also documented in a behind-the-scenes video, which offers a sneak peek into the recording process.

Visit to download “Hero” for free.


Dare to be Brasilian

Nike celebrates the Brasilian style of playing soccer with the launch of ‘Dare to be Brasilian’ campaign, ahead of the FIFA Worldcup that is coming to the country in 2014. At the heart of the campaign is the above short film, starring Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and members of the coaching staff, including Luiz Felipe Scolari (Felipão), , which highlights the players’ unique styles and attitudes on the pitch.

“The football player in Brasil is a player who improvises, dares and modifies,” said Felipão. “Our players infuse their unique style of play with their natural talents, and that’s when these players and the Brasilian team become unbeatable.”
The script follows this cadence between fiction and reality until it closes on a goal by Neymar, closing with the statement, “No one plays like us.”


Leave a message!!

Leave A Message Trailer from Nike 6.0 on Vimeo.

 Nike 6.0 is proud to present its latest film project: Leave A Message. This all-women’s surf movie combines some of the hottest female surfing outside of the competition circuit and creates a truly progressive vision of what surfing can be. The collection of talent and beauty features Carissa Moore (HI), Lakey Peterson (CA), Laura Enever (AUS), Coco Ho (HI), Monyca Byrne-Wickey (HI), and Malia Manuel (HI), delivering groundbreaking aerials and long barrels with a message that transcends well beyond the lineup: this generation of surfers has changed their sport.

“I’m surrounded by surfing all day, every day and I see a lot of great riders. But what these girls are doing has to be seen to be believed,” says Leave A Message director and Nike 6.0’s surf team photographer Jason Kenworthy.

Shot over two years at the world’s hottest surf locations including Australia, California, Hawaii and Mexico, the girls show grace and strength in the water elevating women’s surfing to fantastic new heights.

Read More


Shot on the streets of new york, this beautiful black and white ‘Empire Tested’ photo essay shot by Tim Barber for Nike ‘Destroyer’s’ campaign showcases young creatives and athletes outfitted in the Destroyer jacket. A great campaign that touts Nike’s concept of ‘destroying an idea first, in order to create it anew’, this photo series represents a welcome shift in aesthetic for the brand.

Source: Format mag