The Maison Martin Margiela with H&M campaign was shot at a magic corner in Paris in July, 2012. It  was directed by English filmmaker, photographer and visual artist Sam Taylor Wood. 
 The campaign will run on television worldwide, as well as online, supported by a print campaign that captures the essence of the film.
The print campaign is out now, while the outdoor, online and TV campaign will be launched on November 8. The collection will be launched on November 15 in around 230 stores worldwide and online.

SOURCE: Sartorially Cognizant

Maison Martin Margiela X H&M

This year, the French fashion house Maison Martin Margiela is sharing their unconventional fashion framework with H&M! The Maison Martin Margiela with H&M collaboration launches in selected stores worldwide on November 15, 2012.
MAISON MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment“, says Margareta van den Bosch, creative advisor at H&M.

“We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.” MAISON MARTIN MARGIELA