Isabel Marant Pour H&M

H&M is proud to announce its autumn collaboration with Parisian designer Isabel Marant. With her effortless style, Isabel Marant has created a widely influential and successful take on Paris chic. Mixing urban attitude, boho elegance and rock `n’ roll spirit, she delivers a genuine French allure. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. Available from November 14, 2013, in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel will also, for the first time, create a collection for men.
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“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.
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“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection” says Margareta van den Bosch, Creative Advisor at H&M.

http://about.hm.com/content/dam/hm/about/videos/Image-Gallery/IsabelMarantpourHM/HM_Isabel.mp4

Born and raised in Paris, Isabel Marant started customising her own clothes while still at high school. A graduate of the famed Studio Berçot, Marant worked her way up the fashion system starting with a jewellery line, then adding knitwear, finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of bohemia and masculine tailoring, grows in popularity season after season.

Source: H&M
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Daisy Lowe’s Party Season Favorites – H&M 2012

Daisy Lowe was asked to pick her favorites from H&M this winter. See Daisy pick out H&M pieces to go from day to night, like a sequin dress which she adds a fitted new take on the tuxedo jacket, or an elegant update of the classic black party dress, with a pretty black sheer layer.

Source: Sartorially Cognizant

MAISON MARTIN MARGIELA X H&M CAMPAIGN

 


The Maison Martin Margiela with H&M campaign was shot at a magic corner in Paris in July, 2012. It  was directed by English filmmaker, photographer and visual artist Sam Taylor Wood. 
 The campaign will run on television worldwide, as well as online, supported by a print campaign that captures the essence of the film.
The print campaign is out now, while the outdoor, online and TV campaign will be launched on November 8. The collection will be launched on November 15 in around 230 stores worldwide and online.

SOURCE: Sartorially Cognizant

OWEN Boutique

 

 
 
The following project is conceived of as the first in a series of signature stores for the emerging retailer OWEN.  In this first store we define a retail environment that introduces the visitor to the brand and spirit of OWEN and serves as a preview of stores to come.

 
Located in the Meatpacking District, OWEN occupies an 1,800 square foot space that previously housed a meat storage facility, auto storage, and a floral shop.  In response to the rich history of the space and through the juxtaposition of industrial elements with the handmade, we sought to create a place that is both familiar and timeless.
 
Here a continuous surface, hand-built out of 25,000 brown paper bags*, arches from floor to ceiling. The repetition of the paper bags results in a honeycomb-like structure that defines a warm, organic volume which sits within the existing industrial brick and concrete space.  Additionally, all clothing, accessories, and jewelry are displayed on quartz slab tables, blackened steel hang-bars and steel and glass vitrines whose linearity and crisp details sit in contrast to the delicate texture of the paper arch beyond.

*for those wondering, we worked with a consultant to find a non-toxic flame retardant saturant (specific to paper) that was used to treat the entire installation in order to achieve a Class A fire rating.

All photos by Juliana Sohn for OWEN

SOURCE: TACKLEBOX