Spring is all about a new athleticism at H&M Sport, pushing fitness to the maximum with functional and stylish pieces for your best ever sporting season. Layering is the key as the weather warms up, with technical fabrics and functional details to help with performance whatever the sport of choice. It’s all part of the newly expanded H&M Sport range, with the spring 2015 collection available from January 2 in selected H&M stores worldwide, as well as online.
Escapism, sunshine and the laid-back life of Miami and Palm Springs are the influences at H&M Studio for Spring/Summer 2015. The draped shape of pyjamas set the stylish tone, while a dazzle of prints and sportswear influences are perfect for lounging all season long.
Let the party season begin. H&M Life went to Brooklyn, New York, to find inspiration for the perfect party look – chic but down-dressed, glamorous yet bohemian. #Blokeapproved!!!
On October 13, H&M will unveil a vending machine at its New York City flagship store (589 Fifth Avenue); anyone who makes a purchase of $50 or more will receive a token to use in the machine. Once you get your hands on a fancy Wang-designed water bottle, pray that you’re in Willy Wonkaand get the golden ticket.
Customers who find the coveted winning tickets will have the opportunity to attend either the collab’s launch party on October 16 or a VIP shopping event on November 5th — yes, that’s a full day before the collection hits the racks.
P.S.: For the yogis of the world, keep an eye out for postings around the city promoting the event’s livestream. If you upload a photo of the poster with hashtags #alexanderwangxhm and #imwatchingAWxHM, you have the potential to win a yoga mat from the collection. That’s reason enough to renew your gym membership.
Alexander Wang for H&M First Look-Fresh off the presses, British GQ releases its ‘Men of the Year’ issue for October and with it comes a first look at the highly anticipated Alexander Wang for H&M collaboration. For the fashion spread, model Tyler Maher is photographed by Cameron McNee and styled by Jessica Punter.
Drawing upon the sport of boxing for inspiration, Wang reinforces his sporty aesthetic for the collaboration. Black and gray come together for a cool lineup that includes structured activewear, sweatshirts with raised logos, a puffer jacket and more. An obvious must-have from the collection release will be Wang’s name adorned sunglasses.
The official release date is Nov. 6, so stay tuned for more Wang x H&M details in the near future.
The face of H&M’s upcoming Summer 2014 advertising campaign, 33-year-old Brazilian supermodel Gisele Bundchen covers Blondie’s “Heart of Glass” in this brand new video. Bundchen can be seen posing the clothing retailer’s upcoming line of sexy beachwear while her own vocal rendition of the 1978 classic plays in the background; the cover is produced by Bob Sinclar. The campaign will begin in-store and on H&M beginning May 1. Bundchen’s edition of “Heart of Glass” is currently available for purchase on iTunes.