H&M Men’s Collection Spring 2015 – Look Book

Escapism, sunshine and the laid-back life of Miami and Palm Springs are the influences at H&M Studio for Spring/Summer 2015. The draped shape of pyjamas set the stylish tone, while a dazzle of prints and sportswear influences are perfect for lounging all season long. 
Source: H&M

Herschel Supply Co. for Liberty of London Spring 2014 Collection

As a brand intent on modernizing classic style, Herschel Supply is proud to introduce a new partnership with Liberty of London; one of the last great emporiums for innovative and eclectic design. The combination of detailed prints paired with the much celebrated silhouettes from Herschel Supply, gives rise to this collection of instant classics.



Drawing on a legacy of beautifully crafted prints, Liberty and Herschel Supply worked together to select the ideal patterns for four bag styles. The artistic, splattered Melly print decorates aspects of the Heritage backpack, Novel duffle and Seymour laptop sleeve. The Melly is beautifully offset by a rich floral Mitsi Valeria print, which adorns each bag’s interior. These vibrant patterns are complimented by neutrals of the main compartments, including Black, Dark Navy, Cobalt and Khaki.


Alongside these full volume styles, are two progressive Settlement Kids backpacks. The downsized exclusives feature a combination of the Japanese inspired Mitsi Valeria cherry blossom pattern and the a stylized incarnation of the 1933 Betsy floral print.

ISABEL MARANT FOR H&M – MEN’S COLLECTION


Blokes, have a look at  ’s first ever men’s collection, developed in collaboration with the Swedish retail chain H&M. The extensive range is highlighted by the slubby sweaters and printed jeans that appear in the women’s line, and include belts and scarves, as well as suede ankle boots in two colors. Look for the collection to launch at  starting November 14th.

Isabel Marant Pour H&M

H&M is proud to announce its autumn collaboration with Parisian designer Isabel Marant. With her effortless style, Isabel Marant has created a widely influential and successful take on Paris chic. Mixing urban attitude, boho elegance and rock `n’ roll spirit, she delivers a genuine French allure. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. Available from November 14, 2013, in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel will also, for the first time, create a collection for men.
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“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.
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“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection” says Margareta van den Bosch, Creative Advisor at H&M.

http://about.hm.com/content/dam/hm/about/videos/Image-Gallery/IsabelMarantpourHM/HM_Isabel.mp4

Born and raised in Paris, Isabel Marant started customising her own clothes while still at high school. A graduate of the famed Studio Berçot, Marant worked her way up the fashion system starting with a jewellery line, then adding knitwear, finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of bohemia and masculine tailoring, grows in popularity season after season.

Source: H&M

Beyoncé in H&M Summer Collection

 

H&M is proud to announce a new partnership for its summer campaign with global superstar Beyoncé. The entertainer, who kicks off her sold out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce “Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.
“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer,” says Donald Schneider, Creative Director, H&M.
“In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design, H&M. “There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”
The summer campaign features swimwear and beachwear pieces as well as a tie-dye bikini from this summer’s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. Since 2002, H&M’s initiative with WaterAid has raised £2,650,000.
The campaign images were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund. The commercial highlights the opposing nature of the four basic elements and will be available to view online in its entirety, with edited versions for TV. The commercial also features a new song from Beyoncé, Standing On The Sun, which will be available worldwide online and hm.com beginning May.
For more info H&M