Ball Is Life’ is based around the mentality of a young black kid and the idea that ‘balling’ or entertainment are the main outlets that are preached as ways to escape. The girl tries to escape her circumstances through vanity/drugs.
The video, directed by Glassface, is about escaping in different ways. Glassface says the visuals are heavily about how environment influences people and their actions. “Our surroundings influence everything we do—so it’s about escaping that notion or succumbing to it, and the consequences of either choice.”
To stream The Love Project: