Today, the H&M Conscious Foundation in support of UNICEF presents a new currency to the world – the Unicoin. The initiative aims to enable children to support the right for other children around the world to access learning opportunities from an early age. The only way to get hold of a Unicoin is to exchange a drawing at unicoins.org. And the only way to spend it is on educational supplies!
Scientific evidence on brain development shows that the early years of a child’s life – from birth to age 8 years of age – are critical to its ability to learn. Recent advances in neuroscience have improved our understanding of how the brain develops in the first years of life, and a growing body of research has made it increasingly clear that programs that intervene early, especially for the most disadvantaged children, lead to better outcomes for children, their parents and society at large. Still, more than 200 million children under the age of 5 in developing countries are failing to reach their full potential in cognitive development because of poverty, poor health and nutrition, and deficient care.
With this new innovative activity the H&M Conscious Foundation supports UNICEF in raising awareness about the importance of Early Childhood Development and at the same time provides an opportunity for people to contribute.
Together with their parents, children can upload a drawing on unicoins.org, showing what they dream of becoming when they grow up. Then they exchange it for a Unicoin, to support every child’s right to early childhood development, care and pre-primary education. The H&M Conscious Foundation matches each Unicoin with one notebook and pencil. The material is being distributed to children around the world by UNICEF.
“No matter where you live, all children have one thing in common – the ability to dream. By sharing children’s drawings, we can help more children to reach their full learning potential and build a better future for themselves,” says Charlotte Brunnström, Program Manager for Education at the H&M Conscious Foundation.