On October 13, H&M will unveil a vending machine at its New York City flagship store (589 Fifth Avenue); anyone who makes a purchase of $50 or more will receive a token to use in the machine. Once you get your hands on a fancy Wang-designed water bottle, pray that you’re in Willy Wonkaand get the golden ticket.
Customers who find the coveted winning tickets will have the opportunity to attend either the collab’s launch party on October 16 or a VIP shopping event on November 5th — yes, that’s a full day before the collection hits the racks.
P.S.: For the yogis of the world, keep an eye out for postings around the city promoting the event’s livestream. If you upload a photo of the poster with hashtags #alexanderwangxhm and #imwatchingAWxHM, you have the potential to win a yoga mat from the collection. That’s reason enough to renew your gym membership.