Adidas has opened a Stan Smith pop-up shop to celebrate the 50th anniversary of the iconic shoe. The pop-up store has been hosted in a scale replica of an adidas Stan Smith shoebox and offered exclusive and limited edition products as well as interactive experiences in celebration of the iconic shoe.
all images courtesy of innovate7
Paying homage to the classic all white silhouette, the Stan Smith Shoebox hosted a custom installation featuring 120 Stan Smith trainers as well as experiences including an interactive floor, a digital ‘Stan Yourself’ station and a 3D printing post.
In a sports brand first, an innovative 3D printing station at the shop created trefoil lace locks for guests to take away. Visitors were also given the chance to preview the ‘Stan Yourself‘ app, featuring their portrait and signature in place of the classic Stan Smith image found on the tongue of the shoe. With a function exclusive to the pop-up shop, guests created print outs of their Stan images, adding them to a Stan Smith Wall of Fame.