Dare to be Brasilian

Nike celebrates the Brasilian style of playing soccer with the launch of ‘Dare to be Brasilian’ campaign, ahead of the FIFA Worldcup that is coming to the country in 2014. At the heart of the campaign is the above short film, starring Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and members of the coaching staff, including Luiz Felipe Scolari (Felipão), , which highlights the players’ unique styles and attitudes on the pitch.

“The football player in Brasil is a player who improvises, dares and modifies,” said Felipão. “Our players infuse their unique style of play with their natural talents, and that’s when these players and the Brasilian team become unbeatable.”
The script follows this cadence between fiction and reality until it closes on a goal by Neymar, closing with the statement, “No one plays like us.”

SOURCE:NIKE
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