H&M’s key looks for Spring 2011

Spring is all about updating and reinventing great garments that work well – from old favorites to wardrobe classics. “For women, it’s either short or long,” says Ann-Sofie Johansson, H&M’s Head of Design. “Maxi-dresses and skirts in fluid materials are feminine and easy to wear both for day and evening,” she adds. “Shorter looks are 60s-inspired, with sharp cuts and colors. I like the bright tomato-red shorts and matching silk shirt with gilt buttons,” she explains.

Accessories play a key role too. “Team these with stacks of bangles in graphic red, black and white and a pair of red ballerina slippers,” says Ann-Sofie. The season’s trends make perfect wardrobe essentials, and pieces that play with fabric and form will quickly become part of your everyday look.

For men, the utility style based on khaki green grows even stronger, especially when it includes a khaki blazer or uniform jacket. “It’s all about function, comfort and simplicity and wearing everyday pieces for dressier occasions or vice- versa,” says Ann-Sofie, “like the combination of shorts and a blazer for work, or tailored pants with a sporty anorak.”


Source: H&M

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