The Black Ivy by Street Etiquette

http://vimeo.com/moogaloop.swf?clip_id=15176543&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=&fullscreen=1&autoplay=0&loop=0

Inspired by the resurgent preppy trend, Street Etiquette took it upon itself to film The Black Ivy, a modern spin on a classic. Enlisting the help of Unabashedly Prep’s F.E. Castleberry, the shoot represents the realities of America’s shifting demographics. The classic prep look is put through the paces here, and is no longer the uniform of any one race or creed, but of a newly inclusive culture, and mindset.

Source: Definitive Touch

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